Architecture & Design have released the results of a survey by Infolink.com.au regarding the use of social media in architectural practices and found the following from the 1126 practices surveyed:
21% have a Facebook page,
30% have a LinkedIn profile,
23% believe social media is now a crucial part of the marketing mix,
18% are not sure how to use social media to engage their market,
14% have seen tangible results from social media, and
24% said more training would help with their social media execution.
I also thought this article which came through this week was interesting : Architecture websites – build it and they won’t come.
So how about you? Does your practice have a social media policy? Have you used it to help your business? How important is your website to potential / existing clients and how important is it to be connected via Twitter, Facebook, LinkedIn etc etc?? And is it all just too much connection???!